For the past seven years I have been helping brands grow. Ever wondered what sort of ingredients people in semi-rural Kenya want in their oral care products? Or how the layout of houses in Japan impacts chocolate consumption? As a researcher and strategist I have been delving into the nitty gritty of data so that brands can understand why people do what they do. I use this knowledge to create strategies for them to target comms, develop new products, or optimise their positioning. Understanding people's behaviour is essential for driving growth. ​

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I can help you make sense of your existing data, do desk research, or support you in collecting new data. This information enables me to help you with marketing, brand positioning, and new product development.

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I am also open to recipe development and collaborations. 

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